Responsive Exchange | Free Breakfast Event

AI is rewriting how businesses compete - Matas Group is already ahead

Date: Wednesday, October 21st
Time: 8:30 AM
Location: Responsive Consulting Group, Landemærket 29, 1119 Copenhagen K

While most businesses are still debating their AI strategy, Matas Group has already built a dedicated AI organization - and it's changing how 2.500+ store employees work.

On October 21st, Matas Group and Responsive give a rare, behind-the-scenes look at how the Nordics' most successful retailer works with AI. You'll hear about the vision and Group AI Strategy, how it's structured, who owns it, and where the investment goes next. Learn about the choices behind building a dedicated AI organisation and how Matas Group governs AI projects day to day. Finally, you'll also get an honest account of lessons learned, including a walkthrough of a recent project already freeing up time, reducing cost, and creating more meaningful customer interaction in stores - with a straight look at what worked, what didn't, and the practical trade-offs behind those results.

Program

Time	Activity
8:30 AM — 9:00 AM	Coffee & light breakfast
9:00 AM — 10:20 AM	Expert talks & Q&A

Speakers

Staffan Backman — SVP of Artificial Intelligence, Matas Group
Nina Borgström — SVP Sales and Store Operations, Kicks (part of Matas Group)
Niels Gudemoes Iversen — AI Project Manager, Matas Group
Peter Schlegel — Managing Partner, Responsive Consulting Group

Who should join?

Business leaders or specialists working with AI, business executives looking to learn from the lessons of a leading retailer, or people who are interested in AI transformations.

Is this the right session for you?

This session is designed with business and strategic decision-makers in mind, rather than a deep technical dive into frontier AI models. If you're looking for the latter, keep an eye out - we've got more Responsive events on the way.

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AI is rewriting how businesses compete - Matas Group is already ahead

Program

Speakers

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