Responsive Consulting Group
The State of Retail Media – a Danish Perspective
Responsive's report on retail media maturity among Danish retailers. Sign up to receive it.
Customer economics should drive commercial strategy
Markets and products are the natural units of commercial planning, but they can hide large differences in customer value. Which customers a company attracts is a strategic variable in its own right.
Turning customer advisory into a growth engine
A leading Danish pension company was deploying the scarce resource of its pension advisors in a way that yielded neither the desired financial outcomes nor customer satisfaction. Together we redesigned customer segmentation, innovated new advisory concepts, and deployed the team of advisors to target the complex and valuable customers that justified personal advisory.
Escape the Loyalty Trap
Members spend more. That is not proof the programme works. What loyalty economics actually reward, and how to rebase a programme on value.
We work with leadership teams to create profitable growth
We work across four distinct areas of expertise covering the core layers of the business. The areas span the foundation and strategy giving the business direction, through the commercial mechanisms driving its performance and the people, processes, and tools running it, to the AI that helps accelerate transformation.
Our principles of operation
We work with a unique set of principles to understand and develop your business. These six principles represent an analytical framework, providing a structured approach to solving complex commercial challenges.
Perspectives on the shifts shaping commercial performance
Responsive welcomes Lars Harder as Partner to lead our AI services and drive the rapidly growing portfolio of AI Transformation and Operational AI projects.
