Our principles of operation

Every business has its challenges. Solving them requires flexibility of thought. At Responsive, we don’t start from scratch. Instead we work with a unique set of principles to understand and develop your business in the digital age. These six pillars represent both an analytical framework, and a tool for organising our engagements and how we work with our clients over time.

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A clear direction must be established through an understanding of the business and its surroundings.

We help set the goals and build the business case for your long-term investments.

A digital transformation requires solid customer insights.

Together we identify your profitable customers, the growth pockets in your customer segments and develop a deep understanding of customer needs.

A digital transformation often affects the operational model and as such the way to work. Certainly, digital transformation cannot happen without an organization with the right skills and mindset.

We help you implement new ways of working if needed and we evaluate progress and ensure that you get there. Our goal is for you to hold the key capabilities within your organization.

We develop a framework to evaluate generated value by the organization within the ongoing digital transformation. We define needed capabilities and offer organizational design. In most organizations working with a digital mindset, there is often a demand to decentralize the power to make decisions fast and with fewer people involved. However, the solution is not always to set aside rules, often a solution is also to have clear structures and transparent governance.

All customer experiences must be based on customer insights and should work to build a position in the market.

We analyse what you have done and help you build the business and creative concept of your customer experience that will support your positioning.

Technology is ubiquitous in a digital transformation. And it’s not solely the remit of the CIO office – but very much a joint responsibility. Together we help enable your commercial and digital organisation to own the digital infrastructure that will define your ability to succeed.

The data that lives in an organizational sphere determines the ability to personalize customer experiences. We help you consolidate and activate data to amplify your customer experiences. We also suggest that you increase efficiency by a thoughtful approach to the use of AI.

Goals & Objectives Define the objectives and build the business case Capabilities & Organisation Create organisational blueprints for future operational success People & Change Transform ways of working Proposition & Concept Develop original and engaging customer experiences Customers & Value Identify profitable growth potential from customer insights Technology & Data Deliver experiences using the power of technology