Inspiration — Responsive

Our viewpoints on business challenges and how to match them

Understanding of the digital transformation process across various types of businesses and how the end product generates valuable and long-term results.

Featured viewpoints

At Responsive, we believe that business and technology should always go together. Read our viewpoints and watch our webinars on business, tech and the space in between.

Think Big: Embracing Risk and Investment in Commercial Transformations

Many business leaders I talk to have the ambition to propel revenue and profitability to the next level. Yet, it’s widely acknowledged that most transformation initiatives fall short of their targets, leading to frustrations, wasted efforts, and the shutdown of once-promising strategic programs.

Fordele ved Tidlig Håndtering af Teknisk Kompleksitet

I samarbejde med Matas og Tealium er vi i gang med at implementere Tealium. Fra begyndelsen tog vi et aktivt valg om at front-loade den tekniske kompleksitet.

Læs de tre argumenter for, hvorfor denne tilgang blev implementeret.

How AI can be a Key Business Driver and Save Hours of Work in Your Company

We have summarized our experiences into three key learnings, which you can explore more in our white paper. The case study focuses on streamlining the process of creating marketing emails for one of Denmark's largest brands, Matas.

Personalization-at-scale as a tool for engaging customer experiences

Personalization and scale may initially seem like opposites - who hasn't experienced a standardized response from a brand that required extra reading to understand the meaning? This is often because

The distance between agencies isn’t the problem – but the distance to the client is

According to Responsive CEO Peter Therkildsen Schlegel, Mindshare’s Martin Ove Rasmussen hits bull’s eye with his latest article for markedsføring.dk – but on the wrong board

Sådan skaber Matas forretningsværdi med AI

I dag observerer vi, at mange virksomheder på tværs af forskellige brancher benytter sig af AI til at forbedre deres resultater og øge effektiviteten af deres arbejdsprocesser. Få indblik i Matas' AI-rejse i webinaret, hvor vi fokuserer på et afgørende projekt, der skaber både øjeblikkelige og langsigtede fordele.

The digital transformation of stores – adding value without reducing friction

While frictionless experiences can be great, friction can also be beneficial for retailers as it can provide guidance and upsell opportunities. Retailers need to find a way to offer value without reducing friction.

Useful steps to successfully drive digital transformation in your organisation

Having a well-planned digital commercial strategy and a customer-focused approach are crucial for companies to successfully drive digital transformation and avoid suffering monetary consequences

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