The partnership aims to bridge the gap between ambitious-but-failed vs. successful digital transformations.

Copenhagen, Denmark, June 10 2022

Today, Treasure Data, the leading enterprise customer data platform (CDP), and Responsive, the Copenhagen-based digital transformation consultancy, announced a partnership to help Danish and Nordic enterprise clients successfully leverage data at the core of their digital transformation efforts.

The partnership aims to connect the dots from the challenges of the consumer-centric, digital-first, and cookieless internet to solutions built on a solid strategic foundation and implemented using leading technology to succeed.

As CDPs are becoming mainstream for leading companies around the globe, we see a need for capturing and leveraging data in omnichannel customer experiences and connecting these with companies’ overall strategy for digital transformation”, says David De Giglio, Head of Sales, Nordics at Treasure Data. “Partnering with Responsive will help bring award-winning advisory and implementation skills to clients, helping ensure that enterprises can translate ambitious business goals into solid strategies for digital customer experiences and successfully execute them using Treasure Data’s smart CDP.

Treasure Data smart CDP provides a comprehensive, holistic view of a customer by securely stitching together valuable data sources – like CRM, marketing automation, point-of-sale, social media – that are often siloed. Insights around customer purchase history, loyalty program status, marketing promotions engagement, in-store visitation, and brand affinity is available for omnichannel activation across online and offline communication channels.

Treasure Data smart CDP is the technology we have been wanting to bring to our enterprise clients for years. It’s built for enterprises, allowing any and all types of data to be consolidated and provide the much-coveted single view of the customer”, says Responsive CEO, Peter Schlegel. “We work mainly with complex clients wanting to accelerate their digital transformation through data-driven customer experiences. These organisations require unlimited flexibility and Treasure Data allows just that. Which is why we’re excited to partner with them.

About Treasure Data

Treasure Data is a best-of-breed enterprise customer data platform (CDP) that powers the entire business to shape customer-centricity in the age of the digital customer. We do this by connecting all data into one smart customer data platform, uniting teams and systems to power purposeful engagements that drive value and protect privacy for every customer, every time. To learn more, visit

About Responsive

Responsive is an award-winning Danish consultancy with digital transformation, taking a data-first approach to delivering customer experiences with lasting and measurable business impact. We believe in digital transformations that elevate companies’ core business to succeed in the age of digital customer relationships.