Resources — Responsive

Our insights on business challenges. And our opinions to match

Featured Insights

At Responsive we believe that business and technology should always go together. Hand-picked insights cover the space in between.

Treasure Data and Responsive partner to elevate companies' digital transformation in the age of first party data

The partnership aims to bridge the gap between ambitious-but-failed vs. successful digital transformations.

It is easy to get caught up in a moment

The corona virus and subsequent shutdown of society signaled the rapid extinction of physical stores. Or did it? No. The last months of digital acceleration has shown us that digital transformation

Rising to the new technology challenge

Download our new white paper and get unique insight into how you can succeed as a CMO in the new technological landscape

Thoughts on the good agency collaboration

Responsive CEO Peter Therkildsen Schlegel argues why five key points of agency collaborations might have been misunderstood – and adds an extra point

The case for doing something different

Our webinar with Head of Creative Strategy Søren Ravn centers around the theme of how and why you should create original customer experiences

Responsive and Interflora was awarded with a Rambuk

A trial and error approach lead to a campaign for Interflora based on artificial intelligence

Why most digital transformations fail - and how you can succeed

Gartner made a herostratically famous prediction in 2012, namely that the average CMO in 2017 would spend more money on technology than the average CIO.

Too much work that is rewarded at award shows is too small to matter

It is far too easy to put together a case that shows 386 percent Return On Investment or 274 percent improvement on some pseudometry, says Peter Schlegel, CEO, Responsive, and group leader at the Danish Digital Award 2021.

Debate: Marketing in a Recession - There are no easy solutions

Gartner made a herostratically famous prediction in 2012, namely that the average CMO in 2017 would spend more money on technology than the average CIO.

Experts after Nike's farewell to Amazon: Brands should pause for thought

The distance between agencies isn’t the problem – but the distance to the client is

According to Responsive CEO Peter Therkildsen Schlegel, Mindshare’s Martin Ove Rasmussen hits bull’s eye with his latest article for markedsføring.dk – but on the wrong board

Want to learn more about how we work?

Our principles