At Responsive we believe that business and technology should always go together. Hand-picked insights cover the space in between.
While frictionless experiences can be great, friction can also be beneficial for retailers as it can provide guidance and upsell opportunities. Retailers need to find a way to offer value without reducing friction.
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Having a well-planned digital commercial strategy and a customer-focused approach are crucial for companies to successfully drive digital transformation and avoid suffering monetary consequences
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The partnership aims to bridge the gap between ambitious-but-failed vs. successful digital transformations.
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The corona virus and subsequent shutdown of society signaled the rapid extinction of physical stores. Or did it? No. The last months of digital acceleration has shown us that digital transformation
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Download our new white paper and get unique insight into how you can succeed as a CMO in the new technological landscape
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Responsive CEO Peter Therkildsen Schlegel argues why five key points of agency collaborations might have been misunderstood – and adds an extra point
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A trial and error approach lead to a campaign for Interflora based on artificial intelligence
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According to Responsive CEO Peter Therkildsen Schlegel, Mindshare’s Martin Ove Rasmussen hits bull’s eye with his latest article for markedsføring.dk – but on the wrong board
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Vi inviterede vi Julie Marie Hauerberg, Head of Loyalty hos Matas, ind for at fortælle os mere om Matas’ rejse fra en klassisk retailer til en mere relationsbaseret forretningsmodel. Webinaret blev optaget, og du kan se det her.
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